Cookie Policy
Last updated: 22 July 2026
1. What are cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to site owners. Cookies cannot execute programmes or deliver viruses to your device.
2. How we use cookies
We use cookies and similar tracking technologies (such as pixels and local storage) for the following purposes:
Strictly necessary cookies
These cookies are essential for the website to function. They enable core features such as page navigation, form submission, and your cookie consent preferences. They do not require your consent under the UK Privacy and Electronic Communications Regulations (PECR).
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| cookieConsent | Merton Nutrition | Stores your cookie consent choice | 1 year (localStorage) |
Analytics cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They are only activated with your consent.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Persists session state | 2 years |
| _gid | Google Analytics | Distinguishes users (session) | 24 hours |
Marketing and advertising cookies
These cookies are used to display advertisements relevant to your interests and to measure the effectiveness of our advertising campaigns. They are only activated with your consent.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Conversion tracking | 90 days |
| _gac_* | Google Ads | Stores campaign-related data | 90 days |
| IDE | Google DoubleClick | Targeted advertising | 1 year |
3. Google Consent Mode v2
We implement Google Consent Mode v2 on this website. This framework signals your consent choices to Google services before any tracking occurs. The default state for all non-essential consent signals is denied:
ad_storage- denied by defaultad_user_data- denied by defaultad_personalization- denied by defaultanalytics_storage- denied by defaultfunctionality_storage- granted (strictly necessary)security_storage- granted (strictly necessary)
When you accept cookies, the relevant signals are updated to granted. When you reject or do not interact with the banner, all non-essential signals remain denied and Google operates in a consent-mode modelling state without collecting identifiable data.
4. Managing your cookie preferences
You may manage your preferences at any time using the following options:
- Cookie banner: use the "Manage" button on the cookie banner (visible on each page) to customise analytics and marketing cookie settings and save your preferences.
- Browser settings: most browsers allow you to refuse or delete cookies via their settings. Note that disabling cookies may affect the functionality of this and other websites.
- Google opt-out: you may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
- Clearing localStorage: to reset your consent preference stored in the browser's localStorage, clear site data in your browser's Developer Tools or Settings.
5. Third-party cookies
Some cookies are placed by third-party services that appear on our pages. These third parties have their own privacy and cookie policies, which we encourage you to review:
- Google LLC - Google Privacy Policy
6. Changes to this Cookie Policy
We may update this Cookie Policy from time to time as our use of cookies changes or as regulatory requirements evolve. The date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.
7. Contact
If you have any questions about our use of cookies, please contact:
Merton Nutrition Ltd
14 Merton High Street, London SW19 1DD, United Kingdom
Email: info@growshoulder.world
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.