Privacy Policy
Last updated: 22 July 2026
1. Who we are
Merton Nutrition Ltd ("we", "us", "our") is the data controller for personal data collected through this website (https://growshoulder.world/).
Registered address: 14 Merton High Street, London SW19 1DD, United Kingdom.
Company No. 13482917 · VAT GB348291765.
Contact: info@growshoulder.world · +44-20-8547-3291.
2. What data we collect
We may collect and process the following categories of personal data:
- Identity data: full name.
- Contact data: telephone number, email address, delivery address.
- Transaction data: details of products ordered, payment method chosen, order value.
- Technical data: IP address, browser type and version, time zone, browser plug-in types, operating system, device type, and other technology identifiers on the devices you use to access this site.
- Usage data: information about how you use our website, including pages visited, time spent, and referring URLs.
- Marketing and communications data: your preferences in receiving marketing from us and your communication preferences.
We do not collect any Special Categories of personal data (such as health data, racial or ethnic origin, or biometric data).
3. How we collect your data
- Directly from you when you complete our order form, contact form, or otherwise communicate with us.
- Automated technologies such as cookies, server logs, and similar tracking technologies as you interact with our website. See our Cookie Policy for more detail.
- Third parties including analytics providers (Google Analytics) and advertising partners (Google Ads), subject to your consent choices.
4. How we use your data
| Purpose | Lawful basis |
|---|---|
| To process and fulfil your order, including contacting you to confirm delivery details | Performance of a contract (Article 6(1)(b) UK GDPR) |
| To respond to enquiries submitted via the contact form | Performance of a contract / Legitimate interests |
| To comply with legal and regulatory obligations | Legal obligation (Article 6(1)(c) UK GDPR) |
| To analyse website usage and improve our service | Legitimate interests (Article 6(1)(f) UK GDPR) |
| To serve personalised advertisements and measure their effectiveness | Consent (Article 6(1)(a) UK GDPR) |
| To send you marketing communications about our products | Consent (Article 6(1)(a) UK GDPR) |
5. Cookies and consent
We use Google Consent Mode v2. When you first visit our website, all non-essential cookies default to denied. Analytics and advertising cookies are only activated if you click "Accept All" on our cookie banner or grant specific consent in the Manage Preferences panel. You may withdraw consent at any time by clearing your browser cookies and revisiting the site. For full details, see our Cookie Policy.
6. Data sharing and third parties
We may share your personal data with:
- Delivery and logistics partners for the fulfilment of your order.
- Payment processors where card payment is selected.
- Google LLC (Google Analytics, Google Ads) - subject to your consent. Google's privacy policy is available at google.com/privacy.
- Professional advisers (lawyers, accountants, auditors) under obligations of confidentiality.
- HM Revenue & Customs and other regulatory authorities where required by law.
We do not sell your personal data to third parties.
7. International transfers
Some of our third-party service providers are based outside the UK. Where we transfer personal data outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR, such as the UK International Data Transfer Agreement (IDTA) or equivalent standard contractual clauses.
8. Data retention
- Order and customer records: retained for 7 years from the date of transaction to comply with HMRC requirements.
- Contact form enquiries: retained for up to 2 years from the date of last contact.
- Cookie and analytics data: retained in line with the retention periods set by the respective third-party platform (typically 14 months for Google Analytics).
9. Your rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right of access: to request a copy of the personal data we hold about you.
- Right to rectification: to request correction of inaccurate or incomplete data.
- Right to erasure: to request deletion of your personal data in certain circumstances.
- Right to restriction: to request that we restrict processing of your data.
- Right to data portability: to receive your data in a structured, commonly used, machine-readable format.
- Right to object: to object to processing based on legitimate interests or for direct marketing purposes.
- Rights related to automated decision-making: we do not carry out solely automated decision-making that produces legal or similarly significant effects.
- Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at info@growshoulder.world. We will respond within one calendar month.
10. Right to complain
You have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk
We would appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first.
11. Data security
We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or damage. Access to personal data is restricted to employees and contractors who need it to carry out their duties.
12. Third-party links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policy of every website you visit.
13. Children
Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.
14. Changes to this policy
We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. We encourage you to review this policy periodically. Where changes are material, we will take reasonable steps to notify you.
15. Contact
For any questions about this Privacy Policy or our data practices, please contact:
Merton Nutrition Ltd
14 Merton High Street, London SW19 1DD, United Kingdom
Email: info@growshoulder.world
Tel: +44-20-8547-3291